![]() With these tools, you can explore other resources such as keyword volume, which is the number of searches the keyword gets per month on Google, and cost per click, which is the average cost per click for the term on Google Ads.Īfter you’ve identified a great keyword, include it in your video file’s name so YouTube knows your video’s topic. Selecting the best keyword is easier said than done, but plenty of tools can help. Ideally, you want to find keyword variations with high search volume but less competition so you can stand out from the crowd. To check if you have a good keyword, search for it on YouTube and see how many “About results” it generates. You can also find keywords from your YouTube search report (in the YouTube Studio under Traffic Sources > YouTube search). Type a word or phrase relevant to your industry in the search bar and see the suggestions that YouTube offers. An easy strategy to find a keyword for your video is to use YouTube’s Search Suggest. To find out what phrases and keywords people use in search, you’ll have to do some keyword research. Keywords and keyword phrases should correspond with a) whatever describes your video accurately and b) the words and phrases that users enter in search engines to find content like yours. Keywords often land in video titles and metadata, and when spoken in the audio, keywords appear in captions and transcripts. Write a keyword-optimized title, description, and tagsīefore you can boost YouTube SEO, you need to select the right keyword or phrase for your video.Add a transcript to your video description.Here are ten tips for maximizing views and boosting your YouTube SEO.ĭownload the ebook: Transforming Video SEO with Transcripts and Captions ➡️ ![]() A key component to a YouTube SEO strategy is harnessing the power of your video’s text in the form of transcripts, closed captions, and subtitles, which can positively impact user experience, engagement, watch time, viewership, and SEO. Since search engine bots cannot watch videos, they rely on accompanying text data to index them properly. However, there’s more you can do for YouTube SEO through video accessibility. You may know the basics of SEO for YouTube videos, like including keywords in titles, meta descriptions, and tags. You can optimize your videos for search both within and outside of YouTube. Unlike Google, which uses backlinks and other factors to evaluate rank, YouTube SEO involves optimizing your channel, playlists, metadata, descriptions, and videos. Search is often the gatekeeper to your content, so optimizing your content for search is necessary to attract traffic and grow a following. Search Engine Optimization (SEO) is the ever-changing practice of designing web content to rank highly in search engine results pages (SERPs). With these tips, you can create a solid YouTube SEO strategy. How do you avoid getting lost in the sea of videos? Your best bet is to optimize great videos for search using video SEO best practices. Eight out of 10 video search results are YouTube videos, and the platform is constantly growing, with over 500 hours of video uploaded to YouTube every minute. YouTube is the second-largest search engine in the world – second only to its parent company, Google. Download the YouTube SEO Strategy Checklist ![]()
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